2016: After the tragic death of his first newborn son Theodore, creative director Alex Sabour decided to leave the agency he was employed at to pursue other ambitions. The need to have a company to still work on to do freelance projects led to the birth of the Gorilla Media, and in mid-December the company was registered.
2017: A few months later, Alex approached a small 2-man production company called "CustomFellas", consisting of film director Sasan Askari and producer Lelo Shalby to collaborate on what would become one of the biggest Danish viral videos of all time: "#IAmDanish". The meteoric success of "#IamDanish" led to a string of award winning social good campaigns including "Face Your Brother", "Face Your Sister" and the controversial series "#BlandDig" with Danish media outlet Ekstra Bladet. A partnership was formed and the 2 companies merged.
2018: Good fortune was cut short when Alex (now CEO and creative director) lost his second son Adam. Despite the challenges Alex and Gorilla were facing, the team still managed to design and execute the largest global anti-revenge porn campaign entitled "#AskFirst" for Danish Women's Society, as well as continue to win more awards. The company even secured a small angel investment and opened a physical office.
2019: The company continued to grow and production ramped up. During this period the team started working with various Danish political parties during the national elections and was credited with taking down the far right party movement "Hard Line" (Dk- Stram Kurs) hindering them to get the votes they needed to get into parliament by launching the campaign "Brother's Keeper" a week before the election.
2020: Lelo Shalby became CEO, but his momentum was cut short as the global Covid-19 crisis forced the entire country into lockdown. The company found itself in a strange position as it fell in a grey zone in regards to corona compensation. This combined with disagreements with the investors, and delays in payments from key accounts forced the company to close their doors. Alex formally left in November and ultimately the partners decided to sell their shares and walk away in December. Not one to go down easy, 2020 still saw the launch of the most successful and ambitious Gorilla Media ApS campaigns to date.
2021: After the formal closing of Gorilla Media ApS, a new Gorilla crawled up from the ashes: Gorilla Agency LLC. This time headed by former parter Sasan Askari and creative director Amalie Bech. Sasan established the company in the United States with a whole new team, new site, new logo, new colors, and a new business model. The team is currently planning the opening of the new Gorilla Agency HQ in Los Angeles as well as a hub in NYC.
Empowering brands with data-driven creativity to redefine the future of marketing and inspire global impact.
Our mission is to revolutionize the creative landscape through the power of data-driven insights and innovative ideas. We are dedicated to helping brands thrive in a dynamic digital world by crafting compelling, data-backed campaigns that captivate audiences and drive tangible results.
DATA-FIRST APPROACH:
We believe in the power of data to inform and inspire creativity. Our data-driven approach ensures that every decision we make, from crafting creative concepts to optimizing campaigns, is grounded in real-world insights and evidence. We delve deep into data analytics, market research, and audience behavior to create strategies that drive measurable success.
CREATIVITY ANN INNOVATION:
Creativity is at the heart of everything we do. Our team of talented creatives thrives on innovation, constantly pushing boundaries, and thinking outside the box to deliver captivating and impactful campaigns. We combine data-driven insights with boundless creativity to create campaigns that resonate with your audience and set your brand apart.
COLLABORATIVE CULTURE:
We believe that the best results come from collaboration. Our agency fosters a culture of teamwork, where industry experts, strategists, creatives, and marketers work hand in hand. By combining their expertise and insights, we develop cohesive and integrated campaigns that leave a lasting impression.
CONTINUOUS LEARNING AND ADAPTABILITY:
The digital landscape is ever-changing, and we're committed to staying one step ahead. We thrive on continuous learning, constantly honing our skills and staying up-to-date with the latest industry trends, technologies, and data analysis techniques. This adaptability allows us to pivot quickly, ensuring our strategies remain relevant and effective in a dynamic market. With a perfect fusion of data and creativity.
